Month: March 2013

PointRoll recently highlighted Dallas-based Launch advertising agency's work for effectively using rich media to increase awareness and sales of consumer goods company Promised Land Dairy. Despite declining category sales, Launch was able to effectively position the Floresville, TX company based on their wide variety of unique, all-natural milk flavors. The colorful and engaging rich media ads garnered phenomenal results that were further outlined in a case study by PointRoll. …

The National Hispanic Milk Mustache "got milk?" campaign launches "El Reto de la Leche" on La Campana del Bigote de Leche  Facebook page, challenging consumers to show how much they know about the many benefits of consuming milk.  The month-long promotion kicks off on 'National Breakfast Week,' to honor the importance of having a good breakfast that includes milk with its 9 essential nutrients, including high-quality protein. …

Mini Babybel® has announced the launch of new mozzarella-style Mini Babybel® cheese. The new variety joins the expansive portfolio of natural, individually portioned snacking cheeses that includes Mini Babybel® Original, Light, Sharp Original, White Cheddar, Gouda, Cheddar and Bonbel®. With Mini Babybel®, cheese lovers of all ages can enjoy the irresistible taste of a rich and creamy treat with the nutrition of a wholesome, everyday snack. …