Retailers Must Differentiate From Restaurants, Says Technomic
At the height of the economic downturn, many consumers flocked to supermarkets, mass merchandisers, warehouse clubs and other retailers, looking for a deal on prepared foods. But now that the economy is recovering from the recession, some consumers are purchasing retailer meal solutions (RMS) less often than they did just two years ago; in fact, 38 percent of today’s consumers say that they purchase RMS from traditional supermarkets each week—compared to 42 percent who said the same in 2010. …