The Prime Directive
Tyler Brown, with JBS in Greeley, Colo., has seen a significant increase in the demand for high-quality beef over the last 18 months. “It’s been even more pronounced in the last six to eight months,” says the JBS premium program manager. “And I don’t see it subsiding any in the near term. The market is sending a clear message, not just in the foodservice channel, but also in the retail channel. Consumers are demanding a higher quality eating experience.” …