Sticky Toffee Pudding Co. Making An Impression Nationwide
Tracy Claros moved to Austin in 2003 to start a dessert company, having reasoned the United Kingdom’s market was overcrowded, while the U.S.’s had little exposure to British desserts. She launched The Sticky Toffee Pudding Co., based on the British dessert classic, in 2004, but it hasn’t been easy. She hadn’t reckoned on U.S. demand for more sophisticated chilled deserts being almost non-existent compared to the U.K. and the rest of Europe. …