Pura Vida Farms, nationwide pineapple importer and grower and shipper of melon products, announced the selection of Shawn Avera as the Director of Watermelon Operations for their Eastern Region. Avera began his duties on August 20, 2012 and will be based at Pura Vida’s new Moultrie, Georgia office. Working face to face with contacts on the East Coast, Avera brings over 10 years of experience in the produce industry, specifically focusing on watermelon production in the Southeast and Midwest. He has experience working in all aspects of the produce supply-chain, from the ground to the store, including growing, greenhouse, brokering trucks and sales. …