New Website Helps Tell Dairy's Story

September 26, 2012 Mid-Atlantic Dairy Association

Dairy checkoff has launched a new website – www.DairyGood.org –to help tell dairy’s story among consumers and thought leaders.

Lehigh Valley Dairy Farms' Introduces New Pure Protect Bottle

September 26, 2012 Lehigh Valley Dairy Farms

Ask mom what’s always on her mind and you’re likely to hear: her kids. Are they finishing their homework? Getting enough exercise? Eating the right foods? Now, a packaging innovation from Lehigh Valley Dairy Farms may help put mom’s mind at ease.

Fish On Fridays: Innovations To Increase & Stabilize Fishing Profits

Innovation in seafood marketing has led to new programs allowing fishermen to rethink the way they get paid to do the most dangerous job in the country. Two methods in particular—community-supported fisheries and underutilized species—provide a framework for how we can give fishermen a boost while getting a better product into the hands and ultimately the mouths of consumers.

Whiting Gets Boost From Portland Institute's Unappreciated-Seafood Effort

A fish known as whiting is being featured at Maine restaurants and retailers in an effort to promote lesser-known seafood species.

Trident Seafoods Casts Consumer Net

September 26, 2012 Karlene Lukovitz, Media Post

Following a retail distribution push, the company is out to change that with an integrated consumer marketing campaign around Trident-branded products, starting with the salmon burgers.