Pig Wings: Creating Demand In A New Category
Americans love chicken wings. Last year they ate three billion pounds of the sauce-covered poultry products. Buffalo Wild Wings, a Minneapolis-based restaurant chain that specializes in wings, has a market cap in excess of $1 billion. Great Sea, my favorite wing place in Chicago, makes Korean-style wings that are so addictive they have wall of fame for most wings consumed by one person in a sitting. (The record is 90.) Americans also love pork. So why not combine those two loves and create an innovative new type of food: Pig wings? …