NPD: Consumer Combo Meals Declining
Combo meals, the order-by-number bundled meals that make ordering easy for customers and yielded larger orders for restaurant operators, are down about one billion servings since 2007, according to The NPD Group, a leading market research firm. A recently released NPD foodservice market research report finds that smaller lunch and supper meals, more and better value offerings, price concerns, and composition of meal are among the contributors to combo meal declines. …