Red River Valley Potato Shippers Unveil New Logo
In February, Carl Hoverson, the newly elected chairman of the Northern Plains Potato Growers Association (NPPGA) expressed his desire for a more unified branding of Red River Valley Red Potatoes. Hoverson also expressed the idea that the old triangle-shaped logo used by fresh shippers was dated and did little to represent the product. Hoverson suggested that a new logo for Red River Valley Potatoes should be created; one that would better represent Red River Valley potatoes as a unique and wholesome product. …