Month: July 2012

Marriner Marketing Communications strengthens its management team with the hire of Brenda Fried as Director of Business Development. With more than 20 years of brand management experience, Fried possesses valuable business-shaping insights and an understanding of how marketing communications programs drive results for an organization. …

The call from consumers and health advocates for healthier menu options for kids and adults was answered by the produce and foodservice supply chains as they came together at Produce Marketing Association's (PMA) Foodservice Conference & Expo, held July 20-22 in Monterey, Calif. This year’s conference was the largest ever, drawing nearly 1,800 chefs, growers, menu developers, packer/shippers, distributors and restaurant operators, the conference focused on healthy menu items for kids, innovative flavors to satisfy increasingly global palates and communicating with consumers about food safety to ensure consumer confidence.    …

The moment customers walk into your place of business you are engaging their senses, including the top three most important senses of sight, smell and sound. Research has shown that catering to the senses during a dining experience can affect the customer's mood and attitude, the amount of time they spend in the restaurant, and even how much they spend. Many people refer to this as the vibe of the restaurant. While they may not realize they are expecting or desire a certain vibe while visiting your restaurant, customers are eating out as a form of entertainment, whether that means grabbing a fancy dinner for two or stopping to enjoy dessert on their way home from a family outing, and engaging their senses adds to that value of entertainment they seek. …