New IDDBA Study Examines The Consumer Decision Tree
The new original research by the International Dairy-Deli-Bakery Association™ (IDDBA) examines the Consumer Decision Tree. IDDBA commissioned Datassential to explore and define the core buyers, their decision-need states, mental cues, and preferences. The study looks at how different in-store stimuli can trigger a purchase or cause the consumer to abandon one or to switch. …