This July and August, consumers will have the chance to win one of nine weekly prizes from Great Midwest, DCI Cheese Company’s exclusive line of flavored Cheddar and Monterey Jack cheeses. The brand’s newest promotion—“Summer of Flavor” —celebrates the line’s numerous hand-crafted flavored varieties with an assortment of prizes that tech-savvy consumers will love, including iPods, Kindle Fires and an iPad. …
General Mills Inc. is readying its most comprehensive attempt yet to revitalize its U.S. yogurt business amid the booming Greek-yogurt trend that has eaten into its sales. …
The long rows of milk cartons at supermarkets tend to give the impression of great abundance and demand. However, at one of New Jersey’s remaining dairy farms the milk production has not translated into robust profits in recent years. Like many farmers, Fulper Farms has diversified into other agricultural and non-agricultural activities to raise their revenues. Now, they are branching into the production of mozzarella cheese and Greek yogurt. …
The Wisconsin Milk Marketing Board (WMMB) Board of Directors reviewed FY2012 promotion and marketing results at their June board meeting in Madison. In the communications and local promotions area, highlights of WMMB’s programs to maintain and increase the consumption of Wisconsin cheese and dairy products over the past 12 months included: …
Jim Kelley has joined Dole North American Marketing Group as Senior Business Manager responsible for Foodservice and Industrial channels. Working closely with the Dole Packaged Foods Vice President and other foodservice executives, Kelley will lead development of strategy, tactics, and new products aimed at expanding sales to targeted industry segments, as well as convenience stores and vending. …
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