Month: May 2012

Bolthouse Farms, the leading producer of baby carrots and premium juice in North America, was awarded three awards – a gold, silver and bronze – at the 44th annual North American Effie Awards for the "Eat 'Em Like Junk Food" marketing campaign. The Company's winning campaign was designed to promote Bolthouse Farm's signature baby carrots as a snack food as well as challenge conventional notions of healthy snacking by applying marketing tactics commonly associated with junk foods to baby carrots. The Effie Awards recognize the most effective marketing efforts each year. …

In the 2012 Little Blue Dynamos Health Halo Award, the U.S. Highbush Blueberry Council (USHBC) asked schools to demonstrate how they incorporate fruits and vegetables into their menus and help children learn about how diet and exercise can support better health. The winner, the Child Nutrition Department of Fayette County (KY) Public Schools (FCPS), was awarded the prize for a standout program, “Connect the Dots.” Marty Flynn, SNS, the FCPS district coordinator, submitted the program that was designed by Monica Fowler, RD, during her internship with FCPS.

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