Local Edging Out Organic In Importance Among Consumers, Reports Mintel
It seems like just yesterday natural/organic was the hot ticket, but local is quickly becoming a consumer favorite, as locally-sourced products are becoming more popular at grocery stores and restaurants alike. According to recent Mintel research, the same is true in the fruit and vegetable industry with more than half (52%) of consumers reporting that it's more important to buy local produce than organic options. …