USPB Delivers 2011 Annual Supermarket Sales (Supermarkets Only) Report

Attached following this story, for US potato industry use, is the 2011 annual supermarket sales (supermarkets ONLY). This report utilizes Nielsen Scantrack®, Perishables Group FreshFacts® and NPD POTATOTRAC® to track sales trends at the supermarket for fresh UPC products, Chips, Dehy, Frozen, and Refrigerated potatoes.

Frieda's Named Top Donor By Orange County's Second Harvest Food Bank

March 23, 2012 Frieda’s Inc.

In February, 2012, Frieda's, Inc. was awarded with the Top 20 Community Donor Award of 2011 by the Second Harvest Food Bank of Orange County. Frieda’s is the second largest donor of fresh produce in Orange County, California, donating approximately 3 to 5 pallets of produce each week to the local food bank. In 2009, Frieda’s was awarded with the first ever Community Partner Award from Second Harvest Food Bank.

United States Potato Board Elects New Leadership During 2012 Annual Meeting

The United States Potato Board (USPB) grower membership elected new leadership during its Annual Meeting held in Colorado Springs, CO, March 15-16. The following sections list the leadership for the coming year.

Gourmet Trading Co's Superblue & Blueberry Packs Target Multiple Consumers At Similar Price Points

March 23, 2012 Gourmet Trading Company

California blueberry grower Gourmet Trading Company announced that this season it will introduce new pack sizes for its SuperBluesTM.  SuperBluesTM are a differentiated product with a unique upc that has twice the size and crunch of a regular blueberry.

Grocers Jumping Into Texas-Grown Market

Supermarket chains say they are trying to cater to what they perceive as growing consumer demand for foods produced in Texas.