Month: March 2012

The United Fresh Foundation is celebrating a successful collaboration with Produce for Kids and Publix Super Markets that raised funds to donate salad bars to 39 schools in Florida, Georgia, Alabama and Tennessee through the Let’s Move Salad Bars to Schools initiative. The largest single produce industry contribution to Let’s Move Salad Bars to Schools to date will benefit more than 20,000 students. …

As peak berry season arrives, so does another giant year of marketing initiatives from California Giant Berry Farms. Kicking off 2012 with a new website and a tremendously engaged consumer fan base from last year’s efforts, California Giant has developed an innovative marketing plan to build on its momentum. Two key programs: “The Cool Factor” cold chain training video series and a “Sweet Taste of Spring” online recipe contest will serve as the launching point for the company’s year long activities planned to engage both consumers and trade partners. …

The U.S. Department of Agriculture will conduct a referendum on proposed amendments to a federal marketing order regulating the handling of tart cherries grown in Michigan, New York, Pennsylvania, Oregon, Utah, Washington and Wisconsin.
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Stemilt Growers today announced that they are teaming up with the nearly 6,000 USDA partners to make March 8, 2012 “What’s on MyPlate?” Day, to heighten public awareness of the importance of choosing foods for a healthy meal. Stemilt is committed to promoting a diet that reflects the latest recommendations in the 2010 Dietary Guidelines for Americans and highlights the message behind the new MyPlate food icon. …