Month: March 2012

Eighteen potato growers and industry representatives from across the country joined together to form the 2012 class of the Potato Industry Leadership Institute (PILI), an annual program designed to identify, develop and cultivate new leaders within the potato industry. From February 23 through March 1, participants sharpened their skills in the areas of leadership development, public policy, marketing, team building, and public communication …

With 81 million pounds of avocados forecast to be consumed for Cinco de Mayo festivities, the event is shaping up to move even more fruit than February’s “Big Game.” The California Avocado Commission (CAC) plans to kick off its spring through early fall season with a strong Cinco de Mayo program that integrates consumer advertising, public relations outreach, retail activity and online marketing. …

There’s a party coming up and the whole family’s invited. Wegmans’ Veggie Party is from noon to 3 p.m. Saturday March 10 at all Wegmans Food Markets. There will be music, decorations and games for kids, but the best part is the food: all scrumptious, all colorful, all – you guessed it – VEGGIES! Customers can taste samples of eight vegetable combinations made to please the whole family and see demonstrations of how easy it is to get super results at home. …

Naturipe Farms, announced the recent addition of Allen J. Vangelos to its grower/owner board of directors. “We are very excited that Al Vangelos has joined our organization,” said Nicolas Moller, the current Chairman of the Board for Naturipe Farms and CEO of Hortifrut S.A. “Al has a distinguished career with leading grower owned produce companies and will provide valuable insight, guidance and expertise in the coming years”. …

Crunch Pak, the largest sliced apple company in the country, is joining 6,000 companies and the USDA to make March 8 "What's on MyPlate?" day. The goal is to increase awareness of the importance of choosing foods that create healthy meals. …