Month: February 2012

The National Mango Board (NMB) held a Ripe/Ready to Eat Mangos Workshop on Nov. 14, 2011, to inform their board members about the benefits of creating and implementing a ripening program. Marketers and ripening specialists Dennis Kihlstadius, Dave Howald, Gary Campisi and Michael Chirico were invited to the meeting to share and discuss their experience, success and expertise on the process and impact of fruit ripening. …

Where kids are concerned, the selection of good fruit choices in winter can be difficult. This winter give them something they might really enjoy in their lunchbox or for an after school snack. Offer a Washington state apple that may look like others, but the taste is purely unique. Grapple® brand apples combine two favorite fruits- apples and grapes into one crunchy bite kids really enjoy. …

The Biggest Loser brand will debut this fall in produce departments nationwide, thanks to a multi-year licensing agreement between Giraffe Interactive and NBCUniversal Television Consumer Products Group. The goal of the agreement is to create promotional programs that leverage the power of The Biggest Loser as a lifestyle brand to promote the increased sale of fresh produce. …