Month: February 2012

PRO*ACT, America’s leading distributor of fresh produce to the foodservice industry, is pleased to announce the addition of Kathleen Phillips as Sustainability Coordinator. In this newly created position, Phillips will work collaboratively with all levels of the supply chain to enhance and further develop the PRO*ACT sustainability initiative. That initiative’s goals are twofold: To create and commit to continuous sustainability improvements at each touch point in the produce supply chain, and to promote the availability and safety of local produce for operators in all market segments. …

Frieda’s Specialty Produce recently surpassed 10,000 “likes” on Facebook since the launch of its Facebook page in January of 2011. Frieda’s has found many ways to connect with consumers through social media marketing. …

Del Monte Fresh Produce was a proud supporter of the NBA/WNBA FIT Meet & Greet with HEAT Head Coach and NBA Fit Team Member Erik Spoelstra. On Monday, January 30th, 2012, Coach Spoelstra met with over 50 children from the YMCA of Greater Miami as part of the NBA FIT Live Healthy Week (January 25 – February 2) which highlights the importance of living an active, healthy lifestyle through grassroots programs and events, special on-court apparel, in-arena health screenings, and online programming.
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Due to outstanding growth at Pure Hot House Foods, the company has once again hired a well-known name in the produce industry. Bob Donckers joined the team on February 6th and will be the COO for the company. …

Purfresh, Inc., a market leader of ocean transport and supply chain management technologies that optimize the quality and safety of fresh produce as it moves around the world from the farm to the consumer, today announced a 200 percent year-over-year increase in demand for its Purfresh® Transport intelligent cargo protection solution, and the fifth consecutive year of record growth driven in large part by worldwide market adoption. In addition, the Company also announced today the accele …