Dole (www.dole.com/salads) is unveiling a bold new campaign that lets consumers know that it’s OK to be just a little selfish in their quest to make their perfect salad in 2012. The company, one of the world’s largest providers of fresh-cut, packaged salad, is even enlisting the services of an Emmy-winning actress, Felicity Huffman, to motivate Americans to new heights of indulgence – at least when it comes to their salad-making. …
The "Indigo Rose" tomato steps out this year as the first "really" purple variety to come from a program at Oregon State University that is seeking to breed tomatoes with high levels of antioxidants. The new variety is a novelty type intended for home gardens and the fresh market, and it is now available in seed catalogs, said Jim Myers, a professor in the OSU horticulture department.
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Today, Tanimura & Antle is excited to introduce a new product from their Tennessee Hydroponic Facility—Hydroponic Butter Lettuce. This hydroponically grown butter lettuce variety is harvested and packed with its roots removed. Packaged in a smaller compact clamshell, this greenhouse grown lettuce is packaged to deliver 35% more product per pallet in an attractive retail package with a new forward facing tamper evident label. …
Crunch Pak, the industry leader in fresh sliced apples, is now a national strategic partner of the U.S. Department of Agriculture's (USDA) Nutrition Communicator's Network. As a partner, Crunch Pak will conduct promotional activities in support of the Dietary Guidelines for Americans and MyPlate messages beginning with "Make Half Your Plate Fruits and Vegetables." …
On the heels of establishing a direct-to-customer sales organization, Houweling’s Tomatoes of Camarillo, California and Delta, BC is setting its sights on connecting with consumers through online social media. The goal of the social media campaign is to increase awareness and communicate the benefits of Houweling’s greenhouse-grown tomatoes within the sites that dominate every demographic in Canada and the United States. …
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