Floraholland, Clayrton's Design & 10 Growers Develop New Retail Concept
FloraHolland, in cooperation with Clayrton's Design and Packaging and ten reputable growers, has developed a unique retail concept called Hello Kitty Plants. The first retail order was processed this week. When the developing parties started working on this concept, a lot of thought was put into brand values, presentation on the shop floor, introduction strategy, quality assurance, logistics and handling at the store. …