Fusion Marketing, the leading ‘data to design’ full-service marketing agency specializing in retail intelligence for perishable and packaged goods, expands staff to meet growth demands despite staggering unemployment forecasts. …
The United Fresh Produce Association will host five Town Hall meetings and visit dozens of member farms and facilities during a two-week Fresh Impact Tour to six states and southern Ontario, Canada, August 8-23.
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Shipments of cherries from the Northwest have surpassed 14 million boxes and should be close to preseason volume estimates when the season is over, according to an industry official. …
On September 10th, Wonderful Pistachios will race onto TV screens nationwide as eight new commercials premier during the “Wonderful Pistachios 400” – Richmond International Raceway’s NASCAR Sprint Cup Series race. That title sponsorship will kick off the brand’s $20M advertising campaign across network and cable, which will be supported full circle by in-store POS including display bins, social media, public relations, FSIs and more through December. …
In 1991, aiming to give Colombia an alternative to the export of illegal drugs, U.S. officials slashed tariffs on a range of imports, including cut flowers. The result: Trade in cheap Colombian bouquets blossomed, and California's cut flower industry withered. The Pajaro Valley, once a mainstay in the rose business, saw a wholesale shuttering of greenhouses. …
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