Schnucks To Host Frieda’s Produce University® On Specialty Summer Melons

June 10, 2011 Hazel Kelly, Friedas

Educational program teaches produce staff and shoppers about specialty melons.

“Many Sides Of Potatoes” Continues To Outperform “Peel Back The Truth” Campaign

The “Many Sides of Potatoes” campaign is outperforming the “Peel Back the Truth” campaign on both “Total Recall” and “Actions Taken” ad testing measurement averages. These two measures tell us the USPB print campaign is breaking through the clutter in the magazines – it is standing out, and it is resonating with consumers and driving them to take action (purchase potatoes).

San Joaquin Valley Apricots Are Coming To Market

Depending on the weather, apricots will be available at local farmers markets, roadside stands and in grocery stores through at least July.

Fruit Of The Gloom: Unusual Weather Affects Central Valley Harvest

Valley weather over the past few months hasn't been nearly as tumultuous or dangerous as in other parts of the country, but it has been unusual.

Sodexo, MSC To Promote Certified Sustainable Seafood Worldwide

June 9, 2011 Sodexo

Sodexo has signed a worldwide agreement with the Marine Stewardship Council (MSC) for wild caught fish with the view to: promoting MSC-certified seafood across the 80 countries where it operates and maximizing awareness and collaboration with both our Clients and Consumers.