Month: February 2011

Steve Geruso had been in a flower shop only once before he decided this was going to be his life. One day a friend needed help in his florist shop in Stamford — and Steve fell in love with flowers. I had an instant passion, he says, smiling at the memory. I knew I wanted to start a business, says Steve, but I didnt know what it was going to be. Then I found flowers. …

Classes will be held at the Miami School of Flower Design offering hands on design classes to beginners in floral design. Mike Gaffney who’s been seen recently on CBS The Early Show will give an insiders view into the design world. All classes include lots of flowers and fun as well as an understanding of all those beautiful images seen in floral and home decor magazines. …

Understanding the green industrys need for fresh, regular communication, Silver Vase has implemented a full range of digital tools. The strategy includes Facebook pages, an online catalog database, a newly redesigned web site and plant tags with embedded QR codes or mobile tags. …