Cargill Launches First Rumba Brand On-Pack Promotion
With holidays approaching, Cargill launches its first Rumba brand on-pack promotion, “Warmth of Home” or “Calor de Hogar.” The program reaches Hispanic consumers during the holiday season when specialty meat consumption is at its highest, as is consumers’ desire for savings. The national bi-lingual promotion runs Oct. 25, 2010, through Jan. 15, 2011, in stores nationwide and gives consumers the chance to win more than 100 cash prizes just in time for the holidays. …