Month: August 2010

Jimmy Dean, America’s favorite protein breakfast brand, launched today a new, full scale advertising and marketing campaign, “Morning Villains,” designed specifically to resonate with moms. The marketing is supporting the new Jimmy D’s line from Jimmy Dean, a new offering of hearty, satisfying breakfast products that combine turkey sausage with the taste kids love — available in three varieties and all with 210 calories or less and seven or more grams of protein. …

Almost since its inception, the Beef Quality Assurance program has guaranteed a safe, wholesome and healthy product for consumers. The program raises consumer confidence through offering proper management techniques and a commitment to quality within every segment of the beef industry. …

The Minnesota Vikings and the Sheboygan Sausage Co. said Friday the company will provide hot dogs and brats at events at the Metrodome. …

Western Canadian beef producers have found a novel way of putting the “bar” in barbecue. …