Eddie George Signs On To Promote NXT Nutritionals

To raise awareness of SUSTA Natural Sweetener and Healthy Diary Yogurt Smoothies when SUSTA in Kroger stores this month in the Columbus, Ohio, area, Eddie George will be making in-store appearances, local television and radio interviews.

Shoot Hoops With Hostess For A Chance To Win $1 Million

February 24, 2010 Hostess Brands, Inc.

From February 21, 2010 through March 20, 2010, consumers can register game codes
printed inside specially marked multipacks and single-serve packages of
Twinkies and Hostess CupCakes at www.hostesscakes.com to enter for a chance to shoot baskets during halftime at a pro basketball game for a chance to win $1 million.

King Arthur Flour Launches Gluten-Free Baking Mixes

February 24, 2010 King Arthur Flour

King Arthur Flour has added a new category to its line of
premium baking mixes and ingredients: gluten-free.

George Weston Reports Squeeze On Revenue

February 24, 2010 Sunny Freeman, Canadian Press

Canadian bakery and grocery giant George Weston Ltd. remained profitable in the fourth quarter but says it is facing inflationary pressures as the cost of some of its staple ingredients continues to rise and squeeze revenues.

Dessert Breads Take The Cake

Hybrid loaves fall smack dab between two categories: bread and dessert. They’re not a bread to slice and slap over pastrami for a sandwich. But because they are baked with yeast and look like a dinner loaf, they’re hard to classify as a dessert. They also are deceptively versatile.