INDIANAPOLIS, Indiana — The Produce Mom® has begun a new blog series entitled, “Ask the Produce Expert.” The series features a Produce Mom partner answering farm industry-related questions that are on consumers’ minds. Produce Mom fans and readers are encouraged to submit questions that they’d like answered by a produce expert. The goal of this series is to help consumers become more educated on the food that they purchase and eat on a daily basis.
The “Ask the Produce Expert” series began with a blog post from Addie Pobst and Deidre Smyrnos of Viva Tierra Organic. In the post, Pobst and Smyrnos educated readers on the difference between organic, natural, and healthy foods and answered consumer questions such as: “What are the benefits of organic agriculture?”, “How do we know that what is sold as organic is really organic, especially if it’s imported?”, “Why does organic cost more?”
The “Ask the Produce Expert” series continued this month with Brian Antle of Tanimura & Antle, answering consumer questions about the process and sustainability of field fresh hand picking and packaging of produce. He also gave readers a brief look into life on a farm.
“Saying that I’m excited about this new series would be an understatement,” said Lori Taylor, The Produce Mom. “Today’s consumers are eager for information on where their food comes from and how it is grown and I am thrilled to connect my readers with the most knowledgeable and reliable sources in the produce industry — farmers!”
To read blogs from The Produce Mom’s “Ask the Produce Expert” series, visit http://www.theproducemom.com.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
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Source: The Produce Mom®
