GRAND RAPIDS, MI – The healthy eating-focused Produce for Kids® campaign again is joining forces with Meijer this September to raise funds for the nutrition education program Jump with Jill. The partnership has funded 200 in-school nutrition shows since 2014. Since 2003 the Meijer campaign, supported by Meijer produce brands, has raised funds for Children’s Miracle Network Hospitals, PBS Kids, DonorsChoose.org and most recently the Jump with Jill nutrition program.
In-store displays and signage, showcasing the world’s only rock & roll nutrition show, Jump with Jill, and housing recipe card takeaways, will be displayed in Meijer produce departments and will list all partnering produce companies. The signage will direct shoppers to www.produceforkids.com/meijer, which features more than 450 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details, and healthy tips from real parents.
“At Meijer, our mission is not only to provide our customers with a fresh and healthy experience every time they enter our stores, but also to create strong local communities through programs like Produce for Kids and Jump with Jill,” said Cathy Cooper, Senior Director of Community Partnerships and Giving. “We are proud to partner with Produce for Kids on an effort that encourages shoppers to introduce fresh fruits and vegetables to their families.”
The Jump with Jill program has visited schools in Michigan, Ohio, Illinois, Wisconsin, Indiana and Kentucky. A familiar initiative to families in the Midwest, Jump with Jill is armed with catchy songs, upbeat dance moves, and a hip wardrobe to engage kids on the subject of health and leave them empowered to eat better. A complete listing of upcoming Jump with Jill events can be found at jumpwithjill/tour.
“Recognizing this program has put $1.3 million back into the Meijer footprint brings us reason to celebrate,” said Trish James, vice president, Produce for Kids. “Our efforts to create a healthier generation would not be possible without grocers like Meijer who place value on giving back to their communities.”
To spread the word about the campaign, Produce for Kids will be working with social media influencers within the Meijer footprint. The influencers will be showcasing healthy recipes on their blogs featuring partnering produce companies.
Suppliers participating in the Meijer Produce for Kids campaign include: Avocados From Mexico, Dole, Earthbound Farm, Green Giant Fresh, Highline Mushrooms, Honeybear Brands, Marzetti, RealSweet, Stemlit Lil Snappers and Sunset Produce.
For more information about the Meijer and Produce for Kids campaign, visit produceforkids.com/meijer.com.
# # #
About Produce for Kids®
Produce for Kids® believes in creating a healthier generation. As a cause-marketing organization, Produce for Kids creates programs that provide easy, fun, and inspiring recipes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $6.5 million to benefit children and families. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter@twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.
About Jump with Jill
Jump with Jill is the world’s only rock & roll nutrition show. Created by a Registered Dietitian and professional musician, the show transforms nutrition education into a live concert. The school-wide assembly uses catchy music and charismatic characters – powerful tools used unabashedly by junk food marketers – to help kids build positive, memorable connections to healthy habits.The Emmy-nominated and production has been performed 3,000 times for a million kids across six countries. Follow the tour @jumpwithjill on your favorite social media platform and learn more atwww.jumpwithjill.com/meijer-press.
Source: Produce for Kids®
