Familiar restaurant names are starting to show up in the parade of brightly painted food trucks jostling for customers.
In Los Angeles, the venerable Canter's Deli, a fixture on Fairfax Avenue since 1931, is now also serving potato pancakes and matzo-ball soup from a truck. The upscale Border Grill restaurants have two trucks, serving gourmet tamales in paper cups so they're convenient for pedestrians to eat.
For dessert, there's the Sprinkles Cupcakes chain, which added a truck to its 11 brick-and-mortar locations last year.
And the idea is spreading: Soon Southern Californians will be able to buy barbecued beef from a Sizzler U.S.A. truck, and Arizonans grab a foot-long from a Subway sandwich truck.
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