The press campaign will launch in this weekend's Observer and other weekend supplements including Waitrose, Olive and Delicious.
Created by Albion London, the three ads use the strapline "Cheddar so precious you won't want to waste a crumb". The ads feature fictional characters bartering a crumb of the tasty cheddar for various high value items, which leads them on to barter for a whole new pack of Tickler.
The ads are part of a £1m wider campaign by Milk Link to promote its whole cheese range including Lockerbie, Tuxford & Tebbutt, Cadog, Yeo Valley Organic Cheese and Bladen.
To read the rest of the story, please go to: Campaign Live.
