A product from one of Montgomery County-based Bimbo Bakeries USA’s brands was named by Nielsen as a breakthrough innovation thanks to sustained success in appealing to health-conscious consumers.
Listmakers have long-term success and outlast other product launches. “True winning innovation,” when attained, means “incremental buyers to both the brand and the category.”
Horsham, Pa.-based Bimbo Bakeries USA has a number of brands under its umbrella, including Thomas breads, Nature’s Harvest, Entenmann’s and Stroehmann, each with its own line of products.
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