The outlook for the global poultry industry in 2018 is promising, with relatively positive fundamentals. But a disciplined supply growth strategy will be needed, especially as uncertainties are rising—such as the possible return of avian influenza (AI) during the northern hemisphere winter and a rising supply of competitive meat proteins like pork and beef.
The outlook for the global poultry industry for 2018 is promising. This promising outlook includes ongoing demand growth in most markets, except China, and low(er) feed prices in 1H 2018, if not longer. But a disciplined supply growth strategy will be needed, especially as uncertainties are rising.
The main concerns for 2018 are a return of AI during the northern hemisphere winter and the increasingly competitive market conditions due to rising red meat supply.
Global prices for chicken have remained strong, especially for whole chicken and breast meat, but dark meat prices have fallen. Competition from red meat will grow next year, amid rising supply and softening prices.
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