British fish brand The Saucy Fish Co. has launched in Canada and is being sold in Loblaw’s various banners across the country.
Launched in 2010, the brand sells frozen and ready-to-eat fish with sauces in about 10 countries.
Saucy Fish is designed “to help people eat more fish be delivering both convenience and inspiration” by pairing fish “with the perfect sauce, says Simon Smith, CEO of The Saucy Fish Co. in Grimsby, England.
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