The head of the country’s biggest bacon producer, Maple Leaf Foods, said Tuesday his company saw a hit in sales following a report that linked bacon and other red-meat products to a higher risk of cancer.
But the dent in demand has proven temporary, Michael McCain said, with Canadians resuming their normal habits as the report from last fall fades from memory.
“It was for a matter of weeks and then [sales demand] recovered,” the meat exec said on a conference call. “It was highly transitory.”
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