Chicago, IL – FoodMinds Director of Strategic Insights, Grant Prentice, will present original survey research on seafood consumption behaviors and perceptions among pregnant women and maternal and child health professionals at the Institute of Food Technologists (IFT) Annual Meeting & Expo in Chicago, July 11-14. The research, conducted on behalf of the National Fisheries Institute by FoodMinds in conjunction with Dr. Jeremy Kees, Associate Professor of Marketing at Villanova School of Business, provides a foundation to evolve the 2014 draft FDA-EPA Advisory guidance on fish consumption. Specifically, this research highlights the opportunity to clarify advisory messages so they better reflect current nutrition science on the benefits of recommended levels of seafood consumption for pregnant women and the general population.
Grant’s presentation on risk communication and consumer messaging will complement a suite of speakers on food safety and sustainability in the “Ocean Dining from the Sustainable Aquarium,” session on Tuesday, July 14, 1:15 p.m.-2:45 p.m. A prime event for the food industry, academia and government, the IFT conference brings together more than 23,000 professionals from around the world to explore the latest food science, technology and trends.
Development of risk communication strategies and messaging is a growing area of business for FoodMinds. “The dynamics of our food and agriculture systems, as well as our public health and health care systems, are rapidly changing,” said FoodMinds partner Bill Layden. “To help our clients navigate these rocky waters, FoodMinds is launching a designated Issues & Crisis Navigation practice led by seasoned professionals whose experience spans health and nutrition, food safety, food science, sustainability and farm animal care.”
With senior vice president Stacey Stevens at the helm, the FoodMinds Issues & Crisis Navigation team will offer strategic counsel and a suite of services to help clients map out strategic plans that transform risks into opportunities as well as to respond to time-sensitive issues including ingredient scares, food safety compromises and attacks by special interest groups. With 20 years of experience in agency and in-house positions, Stevens has wide-ranging expertise in corporate communications, issues/crisis management, media relations, stakeholder outreach, coalition management, nutrition communications and social media engagement.
FoodMinds has continued to grow its team of food and nutrition experts through 2015, and these expanded services will help the firm serve their current and future clients’ most pressing needs.
ABOUT FOODMINDS
Founded in 2006, Chicago-based FoodMinds, LLC (http://www.foodminds.com) is a food and nutrition consulting company that is boldly transforming the world view of food, nutrition and health. We challenge the status quo to create breakthrough strategies, expertly navigating food and nutrition science, policy and communications to help our clients tell a better story. FoodMinds has 37 employees, including 15 registered dietitians, and a global network of more than 30 experts.
For more information on the new Issues & Crisis Navigation practice, visit: foodminds.com/navigation.
The winner of the 2013 Holmes Report Boutique Agency of the Year and the 2012 Gold SABRE award in the public affairs category, FoodMinds is ranked in the top 10 U.S. independent food and beverage public relations firms by O’Dwyer’s. It was named a finalist for PRWeek’s 2015 Small Agency of the Year award and was cited by the 2014 Holmes World PR Report as one of the 10 fastest-growing U.S. PR companies. In partnership with more than 30 leading food, beverage and nutrition clients in the U.S. and around the world, FoodMinds is actively shaping a new food frontier where people are healthier and happier.
Source: FoodMinds
