McLEAN, Va. – The National Fisheries Institute (NFI) Salmon Council continues to make a splash online by joining forces with three highly influential food bloggers for a yearlong ambassador program, following the successful launch of a Facebook page in 2014.
“Studies continue to show that bloggers are strong influencers with highly engaged audiences,” said Judy Dashiell, Sr. V.P. with NFI. “Our mission is to encourage Americans to eat more salmon at home and in restaurants – so it makes perfect sense for the Salmon Council to partner with talented food bloggers, as well as the iconic brand Rubbermaid.”
The Salmon Council’s 2015 ambassador program includes collaboration with the following acclaimed bloggers:
- The Recipe Critic
- Cooking Classy
- Reluctant Entertainer
Partnership with Rubbermaid®
To highlight the delicious taste and nutritious makeup of salmon and its benefits during American Heart Month, the Council activated a multichannel promotional partnership with Rubbermaid®, a leader in kitchen and home organizational solutions.
The partnership featured blog posts by each ambassador highlighting the heart-healthy omega-3s found in salmon. Each blogger developed and showcased a mouthwatering recipe ranging from Honey-Glazed Salmon with Citrus Avocado Salsa and Lemon Dill Salmon with Cucumber Herb Sauce to Sweet Chili Garlic Glazed Salmon. Since heart health starts in the kitchen, the ambassadors were equipped with select Rubbermaid® products that encourage healthy habits and enable satisfying sensations such as salmon on-the-road , including: the LunchBlox Salad Kit, Shaker Bottle and Party Platter. Through a combination of blog readership and social media engagement, the posts garnered nearly 5 million impressions.
“The Salmon Council’s activity as part of heart-health education was a natural fit,” remarked Dashiell. “Through strategic partnerships and inventive ways of enjoying salmon, The Council drove awareness to American Heart Month and the importance of eating seafood, especially salmon, at least twice a week.”
For information about joining The Salmon Council, contact Judy Dashiell at jdashiell@nfi.org or (703) 752-8885. The Salmon Council can be found on Facebook at Hooked On Salmon.
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About The Salmon Council
The Salmon Council was formed in January 2013 by the National Fisheries Institute. The council’s mission is to promote salmon as a high-quality, healthy and delicious fish, packed with protein and dozens of nutrients to support heart and brain health. Members of The Salmon Council source wild-caught and farm-raised salmon both domestically and from around the world.
Current members include Bumble Bee Foods, BlueMar Seafoods, High Liner Foods, Hofseth International AS, Icicle Seafoods Inc., Inland Seafood, King & Prince Seafood Corp., Maine Aquaculture Association, Marine Harvest, Marine Harvest USA, Mazzetta Company LLC, Morey's Fine Fish and Seafood, Norwegian Seafood Council, Pacific Seafood Group, Plantina Seafood, SalmonChile, Slade Gorton & Co., and Trident Seafood Corporation.
About the National Fisheries Institute
The National Fisheries Institute is a nonprofit organization dedicated to education about seafood safety, sustainability and nutrition. From seagoing vessels to favorite seafood restaurants, NFI’s diverse member companies bring delicious fish and shellfish to American families. NFI promotes the federal government’s Dietary Guidelines that suggest Americans include fish and shellfish in their diets twice per week, for longer, healthier lives.
NFI and its members are committed to sustainable management of our oceans and to being stewards of our environment, through the institute’s endorsement of the United Nations’ Principles for Responsible Fisheries. Our investment in our oceans today will provide our children and future generations the health benefits of a plentiful supply of fish and seafood tomorrow.
From responsible aquaculture, to a marketplace supporting free trade, to ensuring consumers and the media have the facts about the health benefits of fish and shellfish, NFI and its members support and promote sound public policy based on ground-truth science.
About Rubbermaid®
Rubbermaid is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized and trusted, Rubbermaid designs and markets a full range of organization, storage and cleaning products to keep the home – including closets, garages, kitchens and outdoor spaces – neat and functional, freeing consumers to enjoy life. Rubbermaid (http://www.rubbermaid.com) is part of Newell Rubbermaid's global portfolio of brands.
Source: The NFI Salmon Council
