One of the great parts of going to a trade show is the physical act of creating an entire floral environment as a booth. We bring thousands of stems to show off the amazing flowers we grow on the farm. Of course, in the floral industry most folks have seen these sort of displays at one time or another.
However, at a trade show such The Produce Marketing Association's Fresh Summit, we see a huge spectrum of people from across the produce industry and associated technology companies. These people may be familiar with growing watermelons and sorting pears, but they are still in absolute awe of flowers.
Staying close to the booth for a few days, I was able to watch people get drawn in by the wild colors and fragrances of our flowers. We would watch people scanning the rows of booths then do a double take when they saw the huge amount of flowers. Their feet started moving in our direction before they were consciously aware of it. People started getting tunnel vision as they focused on a particular flower. For some it was our roselilies, for others; the thick blocks of tulips were like honey to a bee. Their senses directed them right to their favorite item in the display.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk