1. Customize Containers
Market your poinsettia plants by developing a themed look to make a simple
holiday product more desirable. All the plants could be displayed in elegant
brass containers or rustic twig baskets. Spray terra-cotta pots gold, and add
moss. Wrap plants in burlap for a country Christmas look.
2. Vary Price Points
Be sure to include a wide variety of price points. Miniature poinsettia plants
are perfect items for single sales and multiple groupings while the larger
specimens are popular with business firms and churches.
3. Offer Preseason Specials
Guaranteeing that the plants will stay beautiful from just after Thanksgiving
until Christmas has proved successful for florists who have offered preseason
specials. Evening television news spots featuring poinsettias also are an
effective marketing tool.
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Florist’s Review
