General Mills has created
liveglutenfreely.com to provide consumers with
information on gluten-free products and gluten-free recipes. The site lists
General Mills products labeled gluten-free and features kitchen-tested recipes
for preparing an array of gluten-free foods.
One of the most frequent inquiries our customer service department receives is
What products are gluten-free? says Katie Lay, marketing manager, General
Mills Health and Wellness division. Consumers should always consult product
labels prior to purchase, but our new website can give them 24/7 access to
information about General Mills gluten-free products. We also created an
electronic newsletter by the same name that consumers can subscribe to when they
visit liveglutenfreely.com. Gluten-free product information and gluten-free
recipes will be sent directly to their inboxes.
General Mills is one of the leading food manufacturers responding to consumers
concerned about gluten, says Lay. We recently launched a line of Betty Crocker
gluten-free dessert mixes, and we have many additional products labeled
gluten-free. For example, our Yoplait yogurt, LRABAR fruit and nut bar, Betty
Crocker Fruit Snack, and Chex cereal product lines all contain several
gluten-free items. All this information is included on our new site. Anyone who
has adhered to a diet of any kind knows that its easier when there are a
variety of foods to choose from and recipes to help you.
Michelle Tucker, M.S., registered dietitian and senior scientist of the Bell
Institute of Health and Nutrition, says liveglutenfreely.com is a great resource
for the one in nine U.S. households watching, reducing or avoiding gluten
intake. The web site is an excellent tool to help the growing number of
consumers seeking information on gluten-free foods, says Tucker. But consumers
need to remember that its essential to always read ingredient listings and look
for the words gluten free near the nutrition and ingredient list on package
labels before adding a food item to their shopping cart.
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