To boost Alaska seafood market prices and expand the Alaska brand in Europe, the Alaska Seafood Marketing Institute is in discussions with a trade group that certifies and labels sustainable seafood.
The England-based Marine Stewardship Council certifies sustainable fisheries and labels sustainable seafood around the world.
“The MSC certification is really a market tool. … It’s just a third-party endorsement,” said ASMI Executive Director Ray Riutta. “As marketers, we want to keep our value up. If this industry and some of our customers see value in keeping this going so that we can sell our products for a better price in Europe then, by all means, we do it as long as it gets paid for.”
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