IRVINE, Calif. – Greek yogurt has never been so good or so much fun…or had so much heart. Ehrmann MIXIM™, a new fat-free Greek yogurt packaged in a distinctive heart-shaped container, will make its debut on store shelves in California, Arizona and Nevada during January 2014.
A large-scale product launch will be held on Valentine’s Day (February 14, 2014) with the Children’s Heart Foundation as the beneficiary of funds raised from the event. Regional efforts including advertising, public relations and social media will also support the MIXIM introduction.
MIXIM, with its creamy fat-free yogurt and double-dip of toppings, has already won the hearts of buyers at Albertsons, Bashas, Raleys and Safeway in the Western U.S. When the new product line rolls out in a combined 1,000 stores, the company is looking to win the hearts of consumers.
“Our heart-shaped container with its three separate chambers is a real attention-getter, and combined with delicious mix-in fruits, chocolates, nuts and granolas to add to our smooth creamy yogurt, it is sure to be a hit with consumers,” said Chris Solly, CEO of Ehrmann USA. “MIXIM delivers all of the benefits of Greek yogurt, with more taste and with more choices. It’s a fresh and exciting way of enjoying Greek yogurt…your way.”
“Consumers love that Greek yogurt gives them a good boost of protein to start their morning or as mid-day pick-me-up snack, but they also like to ‘dress’ it up by adding fruits or toppings,” said Solly. “That’s great when you are at home, now we’re giving consumers a grab-and-go option.”
With six flavors, there’s a MIXIM to match every food mood:
- Decadent and dessert-like: Cherry and Dark Chocolate Curls; Raspberry with Dark and White Chocolate Curls
- Take-me-away tropical: Mango & Pineapple with Coconut & Almonds; Honey with Coconut & Almonds
- Fruity-crunchy: Strawberries and Granola; Blackberry & Pomegranate with Granola & Dried Fruits
“Consumers want choices and they want to personalize their food. Even packaged foods,” said Solly. “The two perfectly paired toppings in each flavor can be added a little at a time or all at once and lets consumers create their own taste sensations. MIXIM helps consumers do what they naturally do with their Greek yogurt…mix it up.”
MIXIM fat-free Greek yogurt is made with Cultured Pasteurized Grade A Milk (Live and Active cultures: Lactobacillus Bulgaricus, Streptococcus Thermophilus, Lactobacillus Acidophilus). Each 5.3-oz MIXIM container is approx. 150 calories and delivers 10g protein. MIXIM retails for $1.89 to $1.99 and will be available at Safeway, Raleys, Bashas and Albertsons in California, Nevada and Arizona in January.
Ehrmann USA is a proud partner of and contributor to the The Children’s Heart Foundation www.childrensheartfoundation.org.
For additional information visit www.ehrmann-usa.com or call 855-99-MIXIM (6-4946). Socialize with MIXIM on Facebook, Twitter and Instagram (http://www.facebook.com/EhrmannUSA, https://twitter.com/EhrmannUSA and http://instagram.com/ehrmannusa).
About Ehrmann USA
Ehrmann USA is the American subsidiary of a German dairy production company with nearly 100 years of food experience. Among the leading dairies in Europe, the Ehrmann family learned the craft of yogurt-making in Oberschönegg in Allgäu, Germany in 1929. For the US market, Ehrmann combined modern manufacturing techniques and three-generations of yogurt making experience to create MIXIM, its new creamy Greek yogurt. The company remains an independent family enterprise that stands for quality, sustainability, and tradition.
Source: Ehrmann USA
