BURLINGTON, Vt.–(BUSINESS WIRE)–This winter, Ben & Jerrys takes to the
mountain to honor fellow Vermont native and gold-medalist snowboarder, Hannah
Teter with its newest flavor, Maple Blondie. The first flavor created for an
athlete, Maple Blondie is a rich and creamy maple ice cream with blonde brownie
pieces and a smooth maple caramel swirl that will be arriving in Scoop Shops
nationwide later this month. Channeling the companys commitment to social
mission, a portion of the proceeds will benefit Hannahs Gold, Teters own
charity that funds various projects in Africa.
Im so amped to have my very own Ben & Jerrys flavor, said Hannah. Its
great to have support from my home state, and a cool way to further support
Hannahs Gold and all the work were doing in Kirindon, Kenya.
Hannah grew up snowboarding in Vermont and has achieved many accomplishments
including winning three times at the 2005 X Games, receiving the gold medal in
2006 for the womens halfpipe in Torino, Italy along with being nominated for
three ESPY awards. Committed to being a positive influence on the world, she
started Hannahs Gold, a Vermont maple syrup company that donates 100% of its
profits to funding infrastructure and humanitarian needs in the African village
of Kirindon.
We couldnt think of a better athlete or humanitarian to honor with a flavor
this year, said Walt Freese, Chief Euphoria Officer of Ben & Jerrys. Hannahs
not only a Vermont star, but making a big impact on countless people in Kirindon
that desperately need humanitarian help. Well be cheering her on as she
competes this winter and as she continues her important work in Africa.
But why should only Hannah get to enjoy all the fun? For the first time in Ben &
Jerrys history, Maple Blondie was announced through Twitter and Facebook before
a media announcement by offering clues to followers of the celebrity behind this
special limited batch.
In conjunction with the flavor, Ben & Jerrys are hosting the ultimate Vermont
Snowboard Getaway sweepstakes. One grand prize winner will win a four day,
three night trip for two to Vermont to attend the Burton US Open Snowboarding
Championships and head-to-toe Burton snowboarding gear, as well as lift tickets
and snowboarding lessons on Stratton Mountain. Ten first-prize winners will each
receive a Burton Flight Deck travel bag, sleeper hoodie and tour kit. From
December 1 to January 30, consumers can enter via
www.benjerry.com, by texting HANNAH to
30241, or by mail.
Maple Blondie will be available in Scoop Shops nationwide starting late November
and in pints on grocery store shelves mid-December. For details about Hannahs
flavor or the ultimate Vermont Snowboard Getaway sweepstakes, visit
www.benjerry.com. Find out more about Hannah Teter and Hannahs Gold at
www.hannahsgold.com. For more information on Burton products visit
www.burton.com.
About Ben & Jerrys
Ben & Jerrys produces a wide variety of super-premium ice cream and ice cream
novelties, using high-quality ingredients including milk and cream from family
farmers who do not treat their cows with the synthetic hormone rBGH. The company
states its position on rBGH on its labels. Ben and Jerrys products are
distributed nationwide and in selected foreign countries in supermarkets,
grocery stores, convenience stores, franchise Ben & Jerrys Scoop Shops,
restaurants and other venues. Ben & Jerrys, a Vermont corporation and
wholly-owned subsidiary of Unilever, operates its business on a three-part
Mission Statement emphasizing product quality, economic reward and a commitment
to the community. Contributions made via the employee led Ben & Jerrys
Foundation in 2008 totaled over $1.9 million. Additionally, the company makes
significant product donations to community groups and nonprofits both in Vermont
and across the nation. The purpose of Ben & Jerrys philanthropy is to support
the founding values of the company: economic and social justice, environmental
restoration and peace through understanding. For the full scoop on all Ben &
Jerrys Scoop Shop locations and fabulous flavors, visit
www.benjerry.com.
Source:
Ben & Jerrys
