The beef checkoff, through the Northeast Beef Promotion Initiative, in partnership with the Redner’s Warehouse Markets, Reading, Pa., encouraged runners to “fuel up” with lean beef at the Runner’s World Half Marathon Festival, Sept. 18-20 in Bethlehem, Pa.
An estimated 12,000 runners and their families toured the expo during the two-day event. Visitors to the beef booth received samples of the Roast Beef & Veggie Wrap. Redner’s Warehouse Markets, 41-location retailer in the Bethlehem area donated all of the product for the wraps. Approximately 1,500 samples of the beef wraps were handed out during the expo. Expo attendees were also encouraged to participate in the checkoff funded fall tailgating beef promotion by visiting the meat department of their local Redner’s Warehouse Markets to pick up fall tailgating beef recipes and www.TailgateWithBeef.com to enter to win the $250 grocery give-a-way. Redner’s Warehouse Markets and Pennsylvania Beef Council staff were on site offering easy ways to incorporate lean beef into the daily diet.
Expo attendees learned the importance of powering up with protein. Lean beef meals provide provide nutrients such as protein, iron, B-vitamins and essential amino acids to maximize performance and recovery for athletes to be at the top of their game. In addition to lean beef’s nutrient powerhouse, research shows that daily lean beef consumption can be part of a diet that promotes heart health. Beef in an Optimal Lean Diet (BOLD), a study published in the American Journal of Clinical Nutrition, shows that beef can play a beneficial role in a diet that improves cholesterol levels.
View more photos from the event on the NEBPI’s “Northeast Loves Beef” Facebook page, www.facebook.com/northeastlovesbeef. To learn more about the BOLD Study, visit www.beefnutrition.org.
To learn more about your beef checkoff investment, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program
