LA JOLLA, CA — For many years medical conditions, such as celiac disease, have caused many affected individuals to follow strict dietary restrictions, including avoidance of wheat-based products. Today, the gluten-free trend has caused such a rise in consumer demands, including customers who are not affected by health concerns, that many retailers have restructured stores to offer specific "gluten-free" aisles. According to a recent report from Celiac.com, these trends may be negatively affecting the traditional bread market that may not offer as many healthy, vegan or gluten-free options to diet-conscious consumers. Barbara Squier, founder of Julian Bakery, discusses the company's approach to these industry issues.
"Whether or not it is totally necessary, gluten-free diets are popular, and bread makers must meet consumer demands," notes Squier. She adds that while tuning into these markets is essential, it does not always mean having to eliminate traditional bread sales. Julian Bakery offers a wide selection of products that include gluten-free, carb-free, low-carb, whole grain and vegan breads. The company also offers a line of Carb Zero Breads — they are the first in the market to offer both gluten- and carb-free benefits.
The article highlights the steep revenue drops of one Canadian bakery known as Maple Leaf Foods, Inc. The company has reported "first quarter adjusted earnings of just 11 cents per share, down from 18 cents last year, and well below the 16.8 cents predicted by analysts." While these numbers are sobering, Maple Leaf CEO Michael McCain explains the company's plan to set forth stronger initiatives to address health and wellness concerns, which include plans to inform consumers on the benefits of wheat. Squier responds, "It is essential to pay attention to health, and every company that displays a strong focus on nutrition shows a particular commitment to the customer."
However, she adds that healthier breads have a reputation of having a poor taste, which may have some impact on the worldwide drop in sales. "Julian Bakery offers a wide array of products with a variety of health benefits, but our customers note that the taste is what keeps the coming back for more." Squier suggests that bread companies that market gluten-free products ensure that the recipe tastes as good as it is for the body. "Once customers understand that healthy bread, low-carb or gluten-free, tastes good they may be more inclined to try a product, as well as other items offered by a company."
ABOUT:
Julian Bakery, of San Diego, Calif., has transformed from a small bakery into a health-conscious business offering fresh cookies, breads and other products. Customers can purchase low-carb, gluten-free and other specialty items at the storefront or online. Zero Cookies, Carb Zero, Paleo Bread, and Low Carb Protein Bars, vitamins and supplements are just a few of the products available at Julian Bakery. To learn more or place an order, go to www.julianbakery.com.
Source: Julian Bakery
