Mexico City. – In order to strengthen the presence of Mexican food in the international market, this month the producers of papaya began a campaign of promotion and consumption of fruit in the United States, with emphasis on Texas, California and Illinois, which emphasize the quality, health and safety of this product.
The National Committee Chairman Papaya Product System, Francisco Mora, announced the signing of an agreement of cooperation with the General Coordination of Trade Promotion and Export Promotion of the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA ), which seeks to reposition the fruit among U.S. consumers.
The estimated investment of around 10 million pesos for these activities to encourage consumption, which will lengthen until April 2013, among which are the tastings that are made directly to supermarkets in the states concerned.
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