Alex James from Blur is launching his first mainstream range of cheese in partnership with Asda.
James, who has been manufacturing cheese on his organic farm since 2008 has previously only sold his range of three cheeses Blue Monday, Farleigh Wallop and Little Wallop through specialist retailers.
The range has been developed around popular uses for cheese rather than “bogus traditions” around where cheese comes from.
The “Alex James Presents” range includes “innovative” products such as cheddar spudsworth melting cubes, developed with the perfect consistency for jacket potatoes and bread shaped blankets made for cheese on toast or sandwiches.
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