Everyone all along the beef production line – from seedstock producer to those who put the meat on the plate – will tell you their ultimate goal is pleasing the consumer. But what does that really mean? "Our packers will tell you people want quality and they want flavor," says Dr. Larry Corah, of Certified Angus Beef LLC's Supply Development Division. "Food has become a form of entertainment, a social event, and people want something good."
In the past few years, CAB has seen phenomenal growth in sales despite the economic recession by delivering what the consumer wants. Product sales from October 2009 through September 2010 topped 777 million pounds, a 17.2 percent increase over the previous year.
"People want the unique flavor of beef," says Corah, "and they want healthy food." The unique flavor of beef comes from marbling, an element greatly improved by the use of ultrasound.
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