Getting fit and losing weight continue to top the list of New Year's resolutions, and the Pork Checkoff is serving up new food for thought about pork can satisfy a healthy appetite.
"This is the year to go lean with pork, which offers a delicious way to liven up everything from salads to stir fry," says Adria Sheil-Brown, manager of nutrition communications and research for the Pork Checkoff.
In its advertisements and e-newsletters during the first quarter of 2011, the Pork Checkoff is taking a new twist on health and wellness by showcasing pork as an ingredient. Both OtherWhiteMeat.com and PorkandHealth.org are showcasing tenderloins to ground pork in new recipes, including Game Day Pork and Chile Wraps, Pork-Stuffed Peppers, Five-Spice Pork and Apple Salad, and One-Skillet Pork with Wild Rice and Herbs.
To spread the word, the Pork Checkoff is expanding its advertising in early 2011. The recipe for Five-Spice Pork and Apple Salad will appear in print advertisements in Weight Watchers magazine, Cooking Light, Reader's Digest and Prevention. Pork's early 2011 online advertising at WeightWatchers.com, EverydayHealth.com and Google.com will feature Pork and Chile Wraps, along with links that people can click through to find more pork recipes and cooking tips at TheOtherWhiteMeat.com.
To read the rest of this story please go to: Pork Checkoff's Pork Leader
