Forget your grandmother's lumpy, boring oatmeal.
Maple-flavored oatmeal jazzed up with diced red and green apples, a mix of raisins and cranberries and cream will be available at McDonald's 14,000 restaurants nationwide by the end of this week. The product, served in a small cardboard cup, will cost $1.99.
McDonald's Corp., which will back its rollout with a massive national advertising blitz starting Jan. 3, is the latest chain to jump on the oatmeal craze. But the move by the Oak Brook-based hamburger chain is expected to trigger a slew of imitators, experts say.
Starbucks Corp. was the first major fast-food chain to market oatmeal in 2008. Its steel-cut, instant variety was made to order at the coffee chain's restaurants and came with packets of brown sugar, dried fruit and nuts.
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